National reach survey of Covid-19 media programming 2021 – Somalia

BBC Media Action commissioned HACOF  to conduct a quantitative survey aiming to measure the reach and understand engagement and impact of key media and communication outputs of the project.

The purpose of this assessment was to measure the reach, explore levels of engagement and evaluate the impact of the key media and communication outputs of the project (audio and visual Public Service Announcements (PSAs) and the radio programme Hagaha Nolosha (Life Guidance).